Social media marketing trends are not the same thing as what's hot on your favorite social media platforms. Marketing trends have to do with how people are shopping & interacting with retailers. Sure, getting a little 411 on the hottest tea being spilled on social media is fun, but it won't necessarily net you a sale. Being aware of this difference is crucial because if you own or run a business, having an effective social media campaign is paramount to success. More importantly, if you've never given a second thought to social media marketing before, now's the time to start.
Let's say you're a small to medium-sized business and have decided to forego hiring an ad agency because you feel you & your team can handle the marketing. Results have been pretty good, but you know there needs to be more traction with social media engagement. You keep tweaking the strategy, hoping for more of the results you're looking for, and in the end, there isn't much movement. At some point, others in your team start suggesting spreading the message out to more social media platforms. You try it out, but it seems as though you've got two full-time jobs: 1) business owner; and 2) content creator.
It's time to get help, so you decide to hire an ad agency to help get things organized and focused. Things should be better from now on, right?
If this sounds like you, you're not alone. Navigating the world of social media marketing when it's not really your wheelhouse can be overwhelming. Moreover, there's a chance that you may not be sure what you should expect from the ad agency you hired. You're just relieved it's off your plate. This is not a good place to be.
If you've hired an agency or are thinking of doing so to help with your social media marketing, these are just some of the things you should expect:
This Is Their BUSINESS to Know --- The modern ad agency is built upon the foundation of knowing what is current in the world of marketing, especially on the digital/social media front. Aside from data analysis, social media/online engagement will be top priorities in an initial presentation.
Privy To All Trends --- Ad agencies have the resources to keep their fingers on the pulse of social media marketing trends. Whether it's through organic searches or data-backed findings, they've got the wherewithal to know what your company needs to focus on.
Not A "Yes" Organization --- You might be comfortable with certain social media platforms, as will some of your own team. Your ad agency may come in & tell you that it's time to pivot and look elsewhere. They're not doing it to flex; they're trying to show you what you've been doing may not have been working & that change is needed.
It's also important to remember that social media marketing trends are constantly changing, which means you need to regularly keep in contact with your ad agency. Communication is a hallmark of a solid agency, and as lightning-fast as social media operates, delays in communication can mean anything from a missed opportunity to getting left behind.