TrustRadius 2020 Top Rated Badge “Reviews are now a critical way to connect with business technology buyers,” said TrustRadius CEO Vinay Bhagat. “Demand generation depends on reaching in-market buyers, and review sites are the best way to reach them as well as providing targeted intent signals..."
TrustRadius, the most trusted customer voice and insights platform, today awarded 2020 Top Rated Badges in 52 categories spanning marketing, sales, and social software. Top Rated awards bring transparency to the market by choosing winners based on validated customer ratings and reviews.
Top Rated awards are unique in the software industry because they're determined by the innovative trScore algorithm in addition to the recency and relevancy of reviews. These three criteria make the Top Rated awards a true voice of the market.
The 52 categories announced today are A/B Testing Tools, Account-Based Marketing (ABM), Ad Serving & Retargeting Platforms, All-in-One Marketing, Blogging, Compensation Management, Consumer Ratings & Reviews, Content Management Systems (CMS), Content Marketing, Contract Management, Cross-Channel Campaign Management, Customer Experience Management, Customer Relationship Management (CRM) Software, Data Management, Ecommerce Personalization, Email Marketing Software, Event Management, Event Registration, Heatmap and Session Recording, Landing Page, Live Chat, Marketing Analytics, Marketing Automation Software, Marketing Resource Management, Mobile Analytics, Mobile Marketing, Proposal, Public Relations (PR), Sales Acceleration, Sales Content Management, Sales Email Tracking Tools, Sales Enablement, Sales Engagement, Sales Intelligence Software, Search Engine Marketing (SEM), Search Engine Optimization (SEO) Tools, Social Media Advertising, Social Media Analytics, Social Media Customer Service, Social Media Management Tools, Social Media Marketing, Social Media Monitoring, Survey & Forms Building Tools, Tag Management, Transactional Email, Video Marketing, Video Platforms, VoIP Providers, Web Analytics Tools, Web Conferencing Software, and Webinar.
“Reviews are now a critical way to connect with business technology buyers,” said TrustRadius CEO Vinay Bhagat. “Demand generation depends on reaching in-market buyers, and review sites are the best way to reach them as well as providing targeted intent signals. Reputation management is also important as analysts lose influence to review sites. Our Top Rated program gives customer-powered vendors the recognition they deserve and helps technology buyers make important choices.”
TrustRadius will issue Top Rated awards in other categories on April 22nd, May 20th, and June 24th of this year and extend the awards program throughout 2020 in order to cover TrustRadius’ ever-expanding taxonomy of product categories.
TrustRadius is the customer voice and insights platform that helps tech buyers make great decisions and helps technology vendors acquire and retain great customers. Each month, over half a million B2B technology buyers use over 222,000 verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Next Coast Ventures, Mayfield Fund, and LiveOak Venture Partners.