Nowadays Social Media is playing a very important role in promoting your business online. The term ''Social Media Marketing'' we can hear from most of us as it is a unique channel that enables brands to advertise. The strategy of posting and promoting your brands on different social media platforms is still the number one choice even in 2019.
If you post or promote your brands on popular social media platforms like Twitter, Facebook, and Instagram, it will not only extend your marketing reach but also build a community. Here, we tell you about some of the most common social media marketing mistakes to avoid.
1. Not Being Regular
Being regular on social media and promoting your business is a very good habit, so, you made a strategy that said you would post 2-3 posts regularly. But you were busy with some important work of your business or it can be something else, and you forgot to post a single update. O my God. What a mess!
Not posting an update for a single day can be very harmful to your business and it can affect your engagement and impression rates, it can also damage your social media marketing efforts. To cop-up with this situation you can set a reminder.
2. Not Posting Unique, Proofed and An Edited Content On Social Media
''Content is King'' Bill Gates said these words, however, the phrase said in the way back in 1996 but now we can understand the value of this phrase. You may be a super-active social media manager and brilliant copywriter but if unproofed, plagiarized content loaded with lots of grammatical mistakes it will be very damaging to your brand perception. Always check your content and other things like video, graphics, etc. properly before it goes live.
Content is one of the most important factor these days, if your content is unique, fresh and creative it will have big impact on search engines like Google, Yahoo, and Bing.
3. Not Targeting your Target Audience
The word ''Target'' is a word that speaks about itself. Social media is a platform where one can find & connect the target audience, and if don't know your target audience, the result will be very disappointing. In social media hard work is not enough it should be smart work.
If a brand does a smart work on social media and reads the latest updates of social media, it will be handy. There should not be shooting in the dark while doing social media activates.
4. Counterattacking, Deleting, Avoiding Negative Comments
Let's see negative and harsh comments from a different angle and these comments should be welcome if the number is very less. Whatever comments we get must answer, properly.
We notice most of the time if a brand receives a negative comment; They prefer to avoid or delete comments or answer in the WWF style that is not good at all. So a brand should professionally answer these comments.Whatever comments you get, that has to be answered by you it will have great impact.
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