Digital marketing is the process of creating awareness and promoting a brand or product online using all the digital platforms available. Social media has taken over the net. Videos and AR have made social media marketing more engaging than ever, and video interaction is rocketing ahead. This just makes us wonder what's next for the top social media and digital marketing trends?
Trends in social media marketing trends for 2020 are fun and exciting. Staying updated on the latest social media marketing trends can help fuel your strategy and make you stand out in a crowd. Here are some of latest social media trends 2020 to be aware of:
Consumers want to be entertained
Consumers want to have fun above all else according to an immersive email survey from Zembula. Customers are waiting for their favorite brands to thrill them with cutting edge digital content. In reality, 91 percent of B2B buyers prefer to consume interactive and visual content, according to DemandGen.
Since interactive content requires the user to act to get the full message. The recipient will then become part of your marketing, which will boost brand loyalty and engagement.
Ephemeral Content and Chatbots
If you're not familiar with the term Ephemeral Content, it's content that's only available for a short time and then disappears. The most obvious examples on the major platforms are Instagram, Facebook, and Snapchat Stories.
As the attention spans of social media users have shrunk, so has changed the way they like to consume content. Epithermal content is short, engaging, and addictive in several people often spend hours clicking through one story after another.
Besides these, growing numbers of organizations are starting to rely on artificial intelligence (AI). You may not know it, but in the little things you find online every day, there may be AI. All of them are chatbots, which are quickly enabled on Facebook and help you obtain leads.
Growing Augmented and Virtual Reality
Facebook launched Horizon in September of 2019, a networking portal for users of the Oculus virtual reality headset. Exactly nobody is shocked by this because Facebook has increased its efforts in the field of virtual reality because it acquired Oculus VR in 2014.
We expect that the emergence of VR spaces will create fresh, interactive advertising experiences for companies that can not simply be over-skimmed. Social networking in VR is practically larger than life, and we expect the realistic implementations in both virtual and augmented reality will only grow by 2020.
Look at the popularity of those AR Snapchat filters for a more bite-sized version of this. Positioned dancing figures anywhere you pointed your phone, placing a brand figure or logo in a space that is personal to each user. It's a fun and evolving tech that will give brave enough brands to work a big edge with it.
More interactive email experience
Emails is still on trends this 2020. Engagement-based emails have been one of the biggest trends in digital marketing for 2019. While email is not going anywhere anytime soon, email consumption, design, and delivery are evolving. In the upcoming year, you will see more naked emails (plain text) and more interactive emails, such as Google AMP for Gmail.
Interactive content is something that allows a viewer to actively engage and communicate with the content to gain the full experience. Usually by clicking, swiping, or interacting with the content.
More voice search adoption
Voice search has started to pick-up pace and just as predicted a few years ago “50% of online searches will be voice-based in 2020”. Besides using smart speakers like Alexa, or Google Home to answer user's questions and play music, brands can leverage these devices to provide voice-service for their customers.
Web search and voice search have a few main differences. The greatest difference is that the quest for a speech is conversational. The quest for voices is normal and consists of longer sentences. In contrast, web search is very short and basic.
Influencer marketing isn’t going anywhere; in fact, it’s maturing. Look into industry event speakers or ambassadors to see who your target audience is paying attention to on social media and the floor at industry events.
Focusing on visual content and imagination also makes traction-gaining on more without any degree of platform awareness and understanding. Influencers know the network, and they have already built up an audience on it. Which makes them a great conduit between relevant brands and interested customers. While well selected and a degree of artistic freedom is unlimited.
If you are aiming for more personal micro-influencers or large-scale celebrities with a wide scope. Instagram provides immense potential for influencer campaigns.
The rise of alternative platforms in social media trends 2020
Facebook, Twitter, and Instagram tend to be the core platforms used by brands, with LinkedIn also being vital for companies. However, many users are growing fatigued with these core platforms while brands have to fight harder than ever before to achieve good levels of organic reach and engagement.
Social shopping seamlessly incorporated into social platforms
In the last 10 years, social platforms have played a significant role in expanding e-commerce into a multibillion-dollar industry in the U.S. The fact is, social shopping is now a big part of social media. Users expect and want to have access to brands and products through social platformsThe sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect. We also have articles that can five you social marketing tip 2020. Maximize your online marketing performance on these social media marketing trends through nextjourney.
REFERENCES: Fallah, G., & Fallah, G. (n.d.). 8 Digital Marketing Trends Retrieved from https://www.business2community.com | Patel, D. (2019, December 20) Retrieved from https://www.entrepreneur.com/article/343863.