Checking out the latest social media marketing trends might not be something you do as a business owner, and to be honest, who could blame you? Considering how seemingly fickle these platforms & their users can be, who can actually keep track of what is popular at any given time? The thing is that marketing on social media is big. No, scratch that. It's MASSIVE right now, and there's never been a better time to really capitalize on using social media to one's advantage as a business owner.
But if you don't know how to use social media to market your business in the first place, how are you going to tap into this resource?
Truth be told, social media is bigger than ever right now, and according to some numbers, half of the world's population is using social media, so you're talking billions of people. These platforms are being used to keep in contact with family members and start social movements. When it comes to business, though, they are being used to sell products and services. This means that if your business can harness the power of social media, there's some serious potential to the kind of success you could have.
The biggest issue that most businesses have is trying to get social media off the ground in a way that would have worked about ten to twelve years ago. Everything is moving faster now, and there's a need to keep up with the times. Some businesses are trying to adapt by creating social media pages, but profiles are incomplete, information is rudimentary at best, and their presence looks pedestrian. If their attempt to attract customers was through using "the Facebook", what they've actually done was shown how out-of-the-loop they are.
We're nearly a quarter into 2020, a new decade into the 21st century. Your business's social media marketing needs to be ready to rock. Here are the marketing trends you need to be aware of:
Getting An Expert In --- There are some people who are really tuned into social media, and then there are others who are simply trying to keep up. You need the former taking care of your business's feeds & marketing.
The TikTok Movement --- It's all about generating energy and engagement with your audience, and the skyrocketing popularity of apps like TikTok showcase this. Business owners need to know how to get their marketing to have this kind of boldness & enthusiasm.
Temporary Content --- Various platforms use what is called ephemeral content, temporary "stories" that are only available for a short time. It's a great way to get folks' attention.
Balance Between Types of Growth --- Businesses need to know how strike a balance between organic audience growth & that which is paid.
User-Generated Content --- By using polls, questions posed to the audience, and even requesting reviews/testimonials from previous customers, businesses can populate their social media with content that comes straight from "the people".
There's a good chance that when you read through these particular social media marketing trends, there will probably be some others already taking shape. That's the way this stuff works, but it's also why the first one, having an expert, makes the most sense at all times. Working with an outside marketing firm is your way of getting that expert in place. They know how social media works, what's hot, and more importantly, are goal-oriented & aim to get you the results you want when you want them.