Struggling of giving your brand a distinctive voice? Ease that worry now and read through.
But first, know what brand voice is.
Quoradefines brand voice as "marketing communication or messages of a brand to connect with stakeholders." It is likened to the personality or identity, more than the visual, of your business as how you would like it perceived by your customers. It includes your contents and how you convey your messages to your audience.
It is necessary that your brand voice comes out authentic for your audience to remember it.
How to establish your own brand's voice?
Review Company’s Mission Statement
Go back to your company's mission statement! Start with what your venture aimed to do since its creation and take it from there.
If you are building an educational website, or selling educational products, make your message as informative as possible in such a way that most of the reader's "What-questions" are answered.
Check Current Content
For example, you are forming a brand voice for a clothing line with millennial as your target market. Zalora for instance takes their brand cue with a modern-vibe. They bank on enticing fashion icons through their trendy fashion contents conveyed in a light yet edgy voice.
Determine Audience Survey
One key element of business success is knowing your audience and determining what they want. Serve your stakeholders the way they wish to be served.
Set your Goals
Create a map of what you wish to achieve as a marketer. Lay our your short term and long terms goals.
Create a Brand Voice Chart
Identify words or phrases that best represent your brand. Play around with these words and figure out the best way to present these words to your audience, whether it would be funny, plain simple or informative.
Impose Consistency with Clear Documented Guidelines
Be consistent and stick to your scheme to achieve easy results! Assess every now and then to determine progress or whether something needs to be modified in your strategies.
Make use of online management tools like Next Journeyto schedule your postings for consistency and share your post simultaneously across multiple sites.
Follow all these tricks and you are done in making sure you got the right voice for your brand!
Stay away from the unrealistic theories of advertising and start creating own voice for your brand. A voice that makes your brand stay afloat. A brand that distinguishes you from the rest!
Remember! Nextjourney can give your brand a voice with matter of few taps, analyze your user data and help you grow your business. Sign up now.