Social media is a staple area of digital marketing for businesses of all shapes and sizes, industries and audiences.

However, with updates and new releases making it an ever-shifting landscape. Brands need to keep up to date with the latest developments and  in order to benefit from different channels.


What is the most effective social media channel?

There’s no straightforward answer to this, and social media marketing isn’t a one-size-fits-all solution.

Different social media channels generate better results for certain objectives, and the content published also varies depending on these factors. If you're looking for a tool to easily manage it all, nextjourney is the perfect application. It is beginner friendly and will also work from small to big businesses.

social media marketing

How To Create A Social Media Marketing Strategy

Now we’ve covered a brief overview of what social media marketing is and how it can benefit your business. Let’s move on to the practical bit on planning your social media marketing

For schools, hotels restaurants, realtors and other business, before diving straight in with a few tweets and Instagram posts, all social media marketing activity needs to has the right planning and strategy. Here are some tested tips & tricks that you can do

  1. Set your objectives 🏅- Write a list of everything you want out of your social media marketing activity. Soon then, prioritise them in terms of value for your business.
  2. Market research 📈 - Taking the time to do this social media marketing analysis will put you in a good position to decide which platforms are best for your audience and objectives.
  3. Prioritise social networks 📱- Prioritise which networks are the most effective for your audience and business objectives. Focus on producing different kinds of content to maximise results.
  4. Plan your content 📸 - A lot of these details will take shape as you get going and learn what your audience best respond to.
social media marketing challenge

The challenges of creating a digital marketing strategy?

In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best.

REFERENCES: Neilpatel, Digital Marketing Institute , images from google