Social networks have been key channels for consumers and brands in the midst of the pandemic, and possibly after this they will also be, as the new normal has brought changes where physical social distancing is one of the most important rules to follow. In this sense, it is expected that actions related to the social media marketing of brands and companies will be adjusted to attend to changes. With this in mind, these are some of those that are projected for the future post-pandemic.
According to various experts consulted by Social Media Today, these are some of the changes that will come for social media marketing once the Covid-19 pandemic has passed:
Jobs in social media and creativity will be more valued than ever
In relation to this first prediction of social media marketing, the source points out that the content of companies’ social networks will become more creative and digital strategies will be better than ever. In that regard, companies that got down to business with social media marketing efforts during a crisis may begin to reap rewards when the crisis begins to fade.
This would produce that the jobs in this sector become more valuable for brands and companies and therefore there may be a greater demand for professionals.
The advantage that stands out in this section is that social networks have established themselves as more profitable channels with which to work, while their use continues to increase.
Video content will continue to increase its production and demand
In this time of the pandemic, videos have gained immense popularity on social networks, the clearest case is TikTok, a video-based platform, which has had explosive growth in recent months. With this in mind, it would be expected that as part of social media marketing strategies the use of this format in the production of videos will increase since it has generated a high expectation in audiences regarding the contribution of materials of this type .
The more authentic the content, the better
While working on authentic content cannot be considered a precisely new trend in the environment of social media marketing, the experts consulted by the source point out that a certain type of “rawness” and reliability is now an expectation of brands on networks. social rather than just an audience preference.
And it is that with the pandemic many brands and companies have shown more a human side and without filters. Whether with content recorded from home or other elements that have revealed more authentic content.
Honesty, empathy, social awareness will win on social networks
Finally, it highlights that at least in the nearest future there will be a change in the messages of the brands that make use of social media marketing. In particular, it will be possible to see more empathetic and compassionate messages because it is understood that it is necessary to be more sensitive to the needs and values of the audience.
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