Marketing Mix: Why embracing social media should be a priority
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Unsurprisingly, there is a lot of strategic planning that goes into marketing your business effectively on social media. The following tips will help you create a meaningful presence for your business, target the right audience, and pick the proper channels to have an impact.
DISCOVER YOUR AUDIENCE
The first step of any successful marketing campaign is to identify your target audience. This should include specifics, such as demographics (age, gender, location), interests, and online habits. Its not enough to target women in London, Ontarioyou need to create a persona with specific traits that your business appeals to. Consider who your current customers are, and why they use your product or service. Well-thought-out target personas increase the effectiveness of both your organic and paid social campaigns.
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Once you have an understanding of who your target audience is, do some research and discover where you can reach them. Do they tend to be more active on Instagram or LinkedIn? What kinds of content do they interact with?
Dont make assumptions herethere is plenty of data for you to discover. Take a look at your competitors strategies and social media trend reports from sources such as Statista, Pew Research Center, and SproutSocial.
CHOOSE THE RIGHT PLATFORMS
If theres one thing you can count on in the world of social media marketing, its that everything is constantly changing and evolving. There will always be new platforms, but its important to know when it does or doesnt make sense for your business.
Using the audience insights youve compiled, make strategic decisions regarding your social media profiles. When deciding which platforms are worth investing your time and ener