Make Social Media an Integral Part of Your Marketing Strategy

By

Matt Murray

Make Social Media an Integral Part of Your Marketing Strategy
Make Social Media an Integral Part of Your Marketing Strategy

November 17, 2020

Social media is an essential weapon any company needs in its marketing arsenal. Contrary to popular belief, social media is not an entity separate from marketing. It falls under the marketing umbrella and should be a central role player in this invaluable business function.

Any sound marketing campaign aims to attract new customers and retain existing ones. Since most people spend a lot of time on social media, it is the ideal place to get their attention.

Make Social Media an Integral Part of Your Marketing Strategy
Make Social Media an Integral Part of Your Marketing Strategy

Still not sure where to start? Here is some advice:

Know your target audience

Before launching a marketing campaignonline, you must research your target audience. This is the group of people most likely to buy your product or service. How you segment them depends on your business.

Make Social Media an Integral Part of Your Marketing Strategy
Make Social Media an Integral Part of Your Marketing Strategy

For example, if you are a plumber, you want to attract people from one area. Therefore, you will base your target market on location. Other businesses need to segment their target markets by age or gender. Fortunately, social media platforms have access to this data, and using them makes marketing easier.

Some additional research determines which social media platforms your target market uses. The most common are Facebook and Twitter. Instagram and Snapchat primarily remain the province of younger users. Using campaign attributionsolutions from LeanData, you can see which platforms you are drawing customers from and strengthen your presence there.

Set a budget

Some social media marketing activities bear minimal costs but boosting your posts or paying for advertising can become expensive, especially when there is little or no investment return. Therefore, you need to quickly establish what platforms are best, what approa