The first question that pops into the mind when you read this is "Why bother"? And that is not a wrong one. After all, social media has always been a way to advertise and grow their community base for brands. Can it actually produce real leads? Nobody actually buys things because of a photograph. Or do they?
Well, experts say that the latter is true. It is actually a very cost-effective method to sell things or generate leads as it produces results with half the amount of resources used in traditional methods. In fact, there is a tendency that your business's by the use of platforms like Instagram and Twitter to advertise your products.
Having said that, it only makes sense that the best brands in every niche today are seeking a good social media marketing agency in Mumbai & other cities to take over their social media accounts. So here are a few tips and tricks to get you to generate more leads through social media:
This is the most important and the first step for social media marketing, for any brand. If you have to advertise a lecture, the best platform is Linkedin. If you have an art piece, you might want to give Pinterest a shot. And if it is a fashion show, Instagram is your best option, while Facebook is reserved for all household materials. If you don't choose the right platform, then you will not be able to reach your target audience. A number of softwares help you identify your target audience and how to reach them on social media. It is suggested that you take any one of these, and put them to use! The first step towards generating leads is creating reach, and the right platform helps you do just that.
If you are experienced in such type of marketing, then you know exactly what gated content is. But for those of you who are still figuring it all out, gated content is basically information which requires the users of social media to undertake some action, before certain kinds of advertisements push them to buy products. For instance, when you visit a website, and halfway across reading the content it asks you to put your email id or phone number to register to their 'free' newsletter, the company is using the same method to advertise their real product. Once you fill your email id in, you start receiving weekly, monthly or even daily emails regarding the website. In these emails, if you have noticed, the website asks you to check out their other features, which are usually paid, and the actual product. So the question is, why gated content? Well, for starters, it filters out prospective buyers, which saves a lot of the resources of the company. And it is most likely to end in a purchase, too. However, you must make sure that this type of content is not overused, or stretched beyond its limit. If you are sending emails, keep them short and less sporadic, for better leads.
Giveaways are the key to mastering the generation of leads. If you hold contests, people will not only come to know about your product, will check out your website and spread the word among their friends, family and neighbours. The better the reach, the better the chance of higher leads. This tip works better when you have an influencer working with you. What's more, you can ask these influencers to prepare 'Opening the Box' videos, which will give your brand even more goodwill and a chance to get more buys.
Needless to say, if you want to reach out to your followers the best way for you to do that is by going live and hosting an event. What the event is going to be, completely depends on what you want. It could be a question-answer round or a game that you host. You could talk about experiences, or advertise the brand in any other way that your company allows you to. This tactic gives the best result when an influencer undertakes it, but employees can also go ahead and share with their followers.
When you post pictures, it is always a good idea to reply to comments, especially when they are enquiries regarding the product. This trick works best on Instagram and Facebook. These customers should be your top priority, as they can be persuaded to buy the product by merely stating the advantages.