Despite social media marketing being an effective tool, do you think it has taken over word of mouth? Is word of mouth still the markets priority? Plethora of questions stream down related to this topic but the answer is always that they hold an equal importance among people.
Word of mouth is an innate composition of a marketing strategy. Even before the red carpet welcomed social media marketing the strongest tool that led the marketing world was Word of mouth. Since the arrival and proliferation of digital media has made its presence in the new generation of the millennial, the tables have turned. The speed of doing business has increased and customer is impatient to wait. Even though word of mouth is traditional, it yet holds a grip in the market. Some people prefer buying products and services that are recommended by others around and the others prefer when referred through social media platforms. Social media marketing being the trending and most talked about tool, has revolutionized the digital world.
The emergence of technology and the rise of social media have changed the way of marketing a product and making it of good reach to the customers. The entire process involved in branding a product has transitioned, and traditional advertising is beginning to lose its effect and slightly starting to go off the edge. Paid media that includes television and radio commercials, print advertisements, hoardings continues to have a great influence on the consumer to some extent, but not as much as they used to before social media. Is that so? Previously there were billboards, radio commercials or newspaper ads through which people shared their opinions of products and services by indulging in a conversation and getting attracted to the products by just using these sources of media. In today's digital world with the social networking sites on board, word-of-mouth marketing is being overlooked. Do you believe it?
The controversy about which way is better between traditional and the digital world will never end instead they both hold their own benefits that inspires the customers accordingly and changes their perspective too based on these tactics individually.
They are different but related?
It is usually claimed that word of mouth is a way of brand storytelling whereas social media is the advanced digital version of doing the same. These days' social media agencies have put a foot in the market and made its place quite smoothly in it. Naming a few social media agencies like Techfaktory, digital marketing and so many more that hold quite a word in the market when providing services for social media. They help you achieve a face on the social media platforms. The fact here is it is partially based on word of mouth that we have heard about them. Therefore, we can say they have a connection.
Word of mouth holds a strong bond with your network!
Network generation is a superlative form of entering the market. The more network you have the more you know about the surroundings and all the right and wrongs. In a network word of mouth holds a very important sword of communication wherein just a recommendation can help you grow your customer approach in a gigantic manner. For example: A lady gets a dress made from a specific designer and if she likes it or if anyone's eye catches up to the specific dress that recommendation will be a win-win situation for you and your business. This is the power of word of mouth.
Word of mouth seems more reliable than social media marketing?
The emergence of the digital era has exploited the traditional methods but yet holds a strong connection or bond with it. The consecutive approach of asking people around whether a particular brand's product is worthy of buying or not is sensible and yes reliable. At times this can backfire too because some people prefer to give a biased opinion and can provide wrong recommendations according to their will. In this fast growing world people have partially stopped trusting traditional media because at times people tend to play games which aren't worthy enough and that leads to a gap creation between the consumer and the seller. Whereas social media marketing provides accumulated results according to the variety of reviews given by different people. Therefore, your mind and eyes should be wide open when it comes to making decisions based on several recommended ways.
Which form helps in speeding decision process? Social media or word of mouth?
People are always looking to tell stories and enjoy this process in abundance. It is said, only a good story reaches the bigger audience and becomes famous. Word of mouth and social media both help in this. Whether it's orally or digitally a strong story cannot vanish from the minds of the audience. Therefore, brands tend to adapt this form of marketing in both the ways and can present it to the audience accordingly. For example: An author's book going for press conferences as well as making a mark on all social media platforms. This helps in publicity of the book at a vast region and spreading the word quite faster that helps in the purchase of the book. Hence if both used together they can help in deciding faster.
Is the new trend settling in?
Marketing Communications previously used to rely on traditional platforms like Advertisement and print media. As the process of communication paced up, it has accelerated new media plans. This helps in the marketing of products and services through faster modes. This is how digital media has enhanced communication between consumers, opinion generators and new potential buyers. Advertisement through conventional media is also costly and do not provide complete facilities for product promotion that can expand on a larger base whereas social media marketing is giving the benefit of not caging the product, instead giving it a push to be known to the world better and widely.
many times ineffective in the „always on‟ society. In fact
Advertisements on TV or news channels have reduced and set a limit for promoting the product and giving it enough publicity to reach the audience. Digital media on the other hand offers the benefit of creating a mass reach to customer segments without any restrictions. Therefore, the new trend has settled in quite well and become the highly approached one.
Social media provides talk triggering impacts on the market!
When we are scrolling on various social media platforms like Instagram, Facebook or Twitter we tend to see various eye twitching sights that are also interesting and appealing to the audience. This makes us share it further and more people manage to see it on our network. This is how the buzz is created and helps the posts reach a million likes, may it be out of hate or love. These experiences are quite noteworthy and hard to resist therefore it stays in the minds of people for a long time. These days' brands try to target the extraordinary with an ordinary play. They try to create such beautiful sights that are so appealing there is no chance you would move your eyes away. Emotions play a huge role in social media marketing techniques. For example: If mental health is becoming everyone's priority these days every brand will create an ordinary post but play with words quite well or vice versa and get the people to notice and visit their page more and more. It just needs to be the right time, right place and right way.
The points mentioned above denote the features and importance of both the marketing ornaments or can say communities in the real world and how they are put to use. Various social media agencies help you strategize and grow at a good rate in the eyes of the people through their services and practices with social media tools and implement them wisely based on you requirements. These definitely are worthy and a definite catch if you are willing to grow your business in the online world at a large scale. To put a worthy word in the market when it comes to your brand or product require a lot of efforts may it be through word of mouth or social media but they both hold an equal importance to people across the world. It is all based on the beliefs and practices of people in the different parts of the world of what is more comforting to them. The companies need to just get a snatch to that and they will hold the power to attract their customers. A large media presence is a must as it can help you grow not only revenue but helps you learn a lot. Lastly, a good social media page is a combination of Worth-reading content+ visuals + motive.
"With social media so prevalent we are all EXTREMELY visible. Your prospective clients, your peers and your competition can drill as deep as they wish searching, reading and gathering information online about you and posted by you without you ever knowing who's searching. Depending on what they find, your prospects may choose to do business with you or not." --- Mari Smith