Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

From left to right: Reesa Lake, Executive Vice President at Digital Brand Architects; Ginger Siegel, North America small business lead at Mastercard;    Mallory Blair, cofounder and CEO of Small Girls PR; Marie Forleo, entrepreneur and TV host; and Courtney Quinn, blogger and influencer.

Chris Polk for Mastercard

How small businesses can build community on social media
How small businesses can build community on social media

This story is available exclusively to Business Insider subscribers.                   Become an Insiderand start reading now.

Social media marketing is an important part of building a customer base and generating sales, but for some small businesses it can feel daunting to stand out in an overcrowded space.

At a Mastercard Small Business Summit one panel of women with a variety of experience in content creation and marketing discussed ways small businesses can make the most of social media.

How small businesses can build community on social media
How small businesses can build community on social media

During the panel, entrepreneur and TV host Marie Forleo said content gives businesses "an opportunity to inspire trust and confidence in your audience long before they ever do business with you."

Click here for more BI Prime content.

Social media marketing may feel daunting to some small-business owners  there's a lot of competition in the race to gain followers and translate that into sales. Plus, when you're just starting out, it may not always be in the budget to hire someone to create content for you.

How small businesses can build community on social media
How small businesses can build community on social media

Women small business owners, specifically, can have trouble delegating tasks, according to Mastercard's North America small business lead, Ginger Siegel. "They want to do more themselves," Siegel told Business Insider.

Mastercard

conducted research to learn what problems it can address with its tools for small businesses. Social media was one valuable (and often untapped) area Siegel spoke about at the company's first Small Business Summit

"Our research tells us that a lot