PHOTO: Alper Çuun Marketers turn to analytics to determine engagement performance on a given social media platform. But this is just a first step. Comparing social media referral traffic to a site or app is a necessary second step. Doing so helps to determ… [+5409 chars] Read More
How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
