Heres How Social Media Influencers Are Finding New Ways To Survive The Pandemic
For Bollywood actor-turned-influencer Sameera Reddy, social media has helped her connect with people and create an online community. Being an influencer has endowed Sameera with a great opportunity to indulge in meaningful dialogue with her followers. Sameera says, I have discovered my love for creating content that brings a smile, heals the soul and most importantly encourages healthy conversations that I felt was lacking on social media platforms. There was also a need to make my account more real and create a space where I can reach out to others, make a difference and contribute to the society.
Sameera started out by sharing snippets of her life on social media during the coronavirus-induced lockdown and very soon she started gaining scores of followers. Also, the fact that there were not many celebrities back then, who focussed on childrens issues made Sameera an instant hit with her followers.
Sameera is now a stay-at-home mother. Her videos focus on issues such as body positivity, health and family. After the coronavirus pandemic broke out, I felt theres a very strong need to address these issues and working as a content creator also helped me stay sane. I dont work on creating content every day. My content consists of candid moments that are generated effortlessly and get woven into a story that my followers can connect with and feel inspired, says Sameera.
When asked if she has a team that manages her social media accounts, Sameera says she does it all by herself. I am quite possessive of my voice and dont let anyone manage my accounts which is why I feel the content on my page is original. I have my quirky sense of humour, a side of me I couldnt share publicly being an actor earlier, she says.
The actor-turned-influencer has also managed to convince