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From Porn To Peloton, Here Are 5 Predictions For Tech And Social Media In 2021
From Porn To Peloton, Here Are 5 Predictions For Tech And Social Media In 2021

Expect OnlyFans to only gain momentum, further eclipsing the traditional porn site model, while debates surrounding the re-definition of sex-work mushroom.

Why is this a big deal? Porn is everlasting in a few senses. Firstly, the show must go on. The people demand their porn and the path of least resistance will win. Two, well never thoroughly clean up this mess  shut down a site, ban a creator or delete a video, theyll likely pop up elsewhere. And thirdly, online porn has always been a first mover in innovation It has an impressive track record. The OnlyFans direct-to-consumer, personal subscription model looks bright, and this approach will likely seep into other aspects of culture: from other means of entertainment to education.

3. Reddit Attracts With Community

Over the last five years, social networking has evolved from people-centric to interest-based. Weve exhausted our connections on the basis of who, but not what. Weve got 1,000 friends with weak common denominators. With pandemic-induced isolation, its been revealed: we care more about people who also like sourdough than our friends from high school. Were witnessing a swing of interest towards people like me  tight-knit communities are thriving whether its fans joining their favorite YouTubers Discord, or film lovers socially curating and reviewing movies on Letterboxd These communities have always existed, but the masses are coming. Forget, Uber for X its all about Strava for X. And a poised winner? Reddit. In 2020, Reddit hit 52 milliondaily active users, which was up +44%YoY. These are not just passive lurkers, but engaged members. Posting was up +52.4%YoY, comments were up +18.6%YoY, and upvotes were up +53.8%YoY. These metrics are not a coincidence. Wanting to belong is human nature, and Reddit can deliver that. Red