If you are among those hyperactive and restless hustlers who decided to start their own Instagram page or YouTube channel during the pandemic, then youre on the right page. After the initial growth, every content creator reaches a point where they feel the channels growth has reached a saturation point and start looking for ways to attain wider reach on social media and gain popularity. Be it Twitter, YouTube or any blogging site, the basics to achieving higher engagement and bigger fan base is more or less the same.

We have made things a bit easier by listing out some common but crucial tips that you can use on any social media platform to grow your brand and gain popularity!

1. Lay out your game plan

Five tips for learning effective social media marketing
Five tips for learning effective social media marketing

Your goals and objectives will always be the driving force of social media marketing strategy. A game plan defines how you will achieve your goals and in what time. Make a set of realistic and well-defined objectives (like reaching 10K followers in a month), then design a well thought out plan that clearly defines what all steps you will follow and estimated deadlines.

Having predefined objectives, goals and a game plan before starting your social media will give you a head start in social media marketing. There are some things that you should keep in mind before setting objectives and goals for your social media account like:

Set attainable goals.

Five tips for learning effective social media marketing
Five tips for learning effective social media marketing

Always set a deadline for each and every one of your goals.

Map out your strategy to achieve those goals.

Make use of the analytics tools to keep a check on your progress.

Five tips for learning effective social media marketing
Five tips for learning effective social media marketing

2. Know your target audience

Now that you have a clear goal in mind, the next most crucial thing is connecting and engaging with your target audience. For that you must first know who your target audience is.

You should be able to pinpoint their likes, dislikes, needs, wants and desires and then build your social media marketingstrategy a