Biden Will Need Congressional Approval In Order To Come Through On Most Of His Labor-Related Campaign Promises

Changes In Consumer Expectations

In addition to more content, consumers' expectations have changed in how brands should engage with customers. Instead of a one-sided conversation, where a brand simply posts and ghosts, brands now need to interact with customers and respond to customer needs.

Council Post: The Next Era Of Social Media Marketing Is Here
Council Post: The Next Era Of Social Media Marketing Is Here

Brands that recognized this at the onset of the pandemic and ramped up their social media marketing efforts will be the ones to benefit the most when this crisis is behind us.

However, despite the overwhelming amount of change that has taken place, some brands have discovered an entirely new audience and will continue to thrive post-Covid-19.

Cuts In Advertising Budgets

Council Post: The Next Era Of Social Media Marketing Is Here
Council Post: The Next Era Of Social Media Marketing Is Here

Because of financial uncertainty, some marketers are pulling back ad spend in all areas, including social media. One studyshowed that 89% of advertisers have taken some sort of action with their ad spend since March.

Despite many advertisers rolling back budgets, right now, it is cheaper for businesses to build their brand and engage with their customers through social media. If there was ever a time to start advertising on social media or increase spending, now is the time to do it.

Alternate Paths To Purchase

Council Post: The Next Era Of Social Media Marketing Is Here
Council Post: The Next Era Of Social Media Marketing Is Here

People are more comfortable buying and interacting online. For the brands that are ready, available and active, there are opportunities to connect and even drive purchases during this time.

Businesses need to take a moment to reexamine their audience and customer avatars. They need to forget everything an audience has done before and everything they thought they knew about their customer.

Knowing basic information is key, but brands also need to understand what customers think, feel and need right now.

Are they trying to juggle work from home while their kids are attending school virtually? F