: Where Science Lives" highlights the life sciences opportunities in
and attracts new businesses to the state, while supporting existing businesses. Designed by Primacy, a full-service digital experience agency located in
, the integrated marketing campaign includes a dedicated website; traditional, digital and out of home (OOH) advertising; and social media outreach. It was prompted by state legislation passed in 2018 to position
as a leader in life sciences.
has become a nucleus of life science advancement, and companies of all sizes are taking maximum advantage of intellectual capital, talent and practical expertise to be found here," said
, president and CEO of BioCT, a nonprofit organization dedicated to supporting and growing bioscience in
. "Startup activity is at a high; we are seeing record investment and expansion within the ecosystem, and several new commercial developments are underway to deliver increased lab space and resources in the near future."
has seen a surge of activity in the life sciences sector from the growth of companies like Sema4 and Arvinas; the
, 14-story, 513,000-square-foot, LEED-certified office space and life sciences incubator in
; and the COVID-related successes from Pfizer.
"Through the Connecticut Bioscience Innovation Fund (CBIF), we are seeing more investment opportunities in life sciences than ever before," said
, CEO of Connecticut Innovations. "The hope is that this campaign highlights what most of us who live here already know companies can succeed here because of access to capital, resources and top talent, which are essential for growth."
At the center of the effort is its website, WhereScienceLives.org which provides information tailored to specific target audiences: career seekers, entrepreneu