10 February 2021
When we finally get to kiss 2020 goodbye and consign its 365 days to the history books, its doubtful if it will be a fond farewell. This year has been an extremely challenging one for everyone. Businesses and brands across the board have had to adapt to a new way of doing things, and that new normal for many involved getting to grips with social mediamarketing for the first time.
Shomaila Niaz image credit Aleen Johnson
In 2020 everyone finally caught on to what those in the industry have known for some time; digital marketing is the future, and you ignore your brands social mediapresence at your peril. The founder ofBaby Shark Networks Shomaila Niaz has been advising businesses and brands for the better part of a decade on all things digital. It is something she has always been passionate about, and with 2021 set to be the year when social media marketing takes center stage, theres never been a better time to find out what trends we need to keep a close eye on.
Social Media Will Become Socially Conscious
Even before the pandemic and the damage it wrought upon society, social mediausers were becoming increasingly socially aware.
Climate change, racism, poverty, mental health issues, homelessness, gender identity, and equality are all things that matter greatly to people on social media particularly the younger generation. As it stands, your brand needs to take a firm stance on such issues in 2021 and engage its audience. Social media users need to identify and relate to a brand, so ensure yours engages appropriately with them if you want to win their loyalty and trust.
Fake News and Digital Disinformation
Fake news has always been something of an issue on social media, but in 2020 the bad got worse. Conspiracy theories surrounding COVID-19 were rife as more and more users looked for updates and news regarding the pandemic. This disturbing trend of digital disinformation left everyone disturbed, particularly the