It is a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social Web and hate what you are doing, you can change things around. A social media marketing plan is a road map to achieve your business goals through social media platforms. Whether you like social media or not, being active on social media is a must if you are trying to market your business.
Here are some steps to get you started:
Establish Goals - With any good marketing plan, you need to assess your current situation and establish your goals. Make sure your goals are specific, achievable, realistic and timely. No matter what your goals are, big or small, set realistic deadlines for reaching them so that you are always able to measure and adjust.
Evaluate Resources - Choosing which social media platforms you want to utilize can be overwhelming and a daunting task. If you don’t know where to begin, start with the basics like Facebook, Instagram, Twitter, Linkedin, and Pinterest.
Choose Audience - This will help you to determine which social media accounts, brands or businesses you want to target, as well as your goal for targeting them. You need to make sure you are creating a call to action with content and imagery that are going to attract those followers.
Create a Content Calendar - without great content, even the best social media strategy is basically useless. So, you will need to create a content calendar once you have established your social media platforms.
Once the content calendar has been created, use tools to schedule your posts in advance, such as Nextjourney. Make sure to create an engaging call to action with a link to your website if the purpose of your Facebook account is to drive traffic to your site.
Engage - the easiest thing to do to help your business is to engage with your audience and support them. Even though you may be representing your brand on your social accounts, it is also important to represent your personality through your brand.
Measure Results - track your social media to prove your social campaigns are valuable. If you don’t measure the results of your social media marketing campaign, you won’t know if your strategy is effective. There are a ton of tools out there that will help you measure the effectiveness of your posts. Some social media platforms have analytics built-in already so you are able to compare month over month. Based on your primary goal of tracking website traffic, Google Analytics also provides the original source of your social media campaigns.
Once you have measured your results and figured out what has and has not been successful, adjust your strategy accordingly.