It can be as simple or as detailed as you would like it. Making sure it works for your team is what matters the most.

2. Track Your Data

4 Tips for Efficient and Effective Social Media Marketing
4 Tips for Efficient and Effective Social Media Marketing

achieving the goals

set in your strategy. Utilize a simple spreadsheet to keep up with your account statistics and set aside time to update it when needed. This allows you to keep up to date with trends in your accounts and make necessary changes. What

4 Tips for Efficient and Effective Social Media Marketing
4 Tips for Efficient and Effective Social Media Marketing

data

should your team be documenting? Platforms such as LinkedIn, Twitter and Facebook have insights on post and account performance that can be useful to track, but data points such as impressions, engagements, followers and shares can help show how your social posts are performing. These are not the only metrics to account for, but be sure to include those that help determine the success of posting strategy and content. Over time, you will then be able to see patterns and trends for overall posts and make decisions on future strategy.

3. Set Aside Time to Find New Content

With the vast amount of information available, it can seem overwhelming to try and find content relevant to your audience. Planning posts and finding content can be time consuming but setting aside time in advance to browse Twitter, LinkedIn, Facebook or whatever social media platform you use can help this process. Search for industry keywords, hashtags or in groups can be useful as they will oftentimes post and share content accordingly. Along with this, it can be useful to create a list of resources that you oftentimes use for social post content. For example, if you find articles on the Forbes, Fast Company or Entrepreneur websites, include the link to the website, or specific page on the website, in a list. When you are planning posts, you can refer back to this list so you are not pressed to find content with nothing to start from. Another easy way to find content is by subscribing to

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