It’s hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there’s a good chance you have one or more of these accounts for your business and in your personal life.
Marketing with social media is becoming increasingly popular for brands across all industries, and it’s not hard to see why. You can easily communicate with your audience, show off your best content, and feature website promotions — all from your profile.
We think that it’s important to understand some of the significant statistics behind the various social media platforms. When you can see exactly how users engage with each site’s various features, it becomes easier to connect with your audience and share relevant content.
Today, we are going to look at four essential social media stats that you need to know.
Let’s get started!
The first thing you should know is how many people use social media. An astounding 3.81 billion people have at least one social account. This statistic means that if you’re a business owner looking to reach your customers, it’s a safe bet that your target audience is on one or more social sites.
Now, let’s break down that number to see exactly how many people visit the most popular platforms.
As you can see, many of the users overlap between social platforms. In other words, there’s a good chance that users on Instagram also watch videos on YouTube.
The next time you’re wondering if social media marketing is worth your time, consider how many people use these websites and applications every single day.
You can’t talk about social media without mentioning mobile marketing. You may be surprised to learn that over 52% of all internet traffic comes from smartphones. It’s nearly impossible to have a comprehensive marketing strategy without considering your mobile users.
Despite over half of search traffic coming from phones and tablets, over 78% of all Facebook ad profits come from these same users. Mobile users are more likely to click on your marketing campaigns, watch your videos, and engage with your content.
This statistic sends a clear message to marketers about how they create content for their followers. The best way to get engagement with your Facebook ads is to optimize them for people who are using their smartphones to browse social media.
You’ll want to make sure that your ad copy is short and sweet, works well with touchscreens, and focuses on your audience’s pain points and goals. If you spend time optimizing your Facebook advertisements for smartphone users, you could see significant marketing results.
Have you ever checked your Instagram account for shopping inspiration? If so, you’re not alone. Believe it or not, 59% of consumers use social media for ideas when they want to make a purchase.
This type of consumer behavior sends a clear message to marketing teams that want to promote their product. Consumers are more likely to shop with brands that have a strong presence on social media.
If you’re not posting regularly, you’re missing out on an opportunity to showcase products, promotions, and positive customer reviews. Consequently, you won’t get as much traffic, engagement, or exposure compared to companies that are serious about social media marketing.
The next time you’re thinking about browsing social media for shopping inspiration, remember that plenty of other people participate in this activity every day. Don’t let this marketable moment escape your grasp.
Business owners have to grapple with the fact that most people who add items to their shopping cart will not complete the order process. Shopping cart abandonment is a common problem, but luckily, there’s a way to improve your conversion rate among this segment of your audience.
We are talking about retargeting ads, which you’re probably familiar with if you’ve ever spotted an advertisement on social media based on a product you were researching elsewhere. Essentially, retargeting ads are promotions that appear after a user goes to your website, but doesn’t check out. You’ll have to set up retargeting on your site, but it’s worth the investment.
The main reason is that 98% of people will see your retargeting ads after leaving your website. So, if someone accidentally closed their shopping cart, got distracted and couldn’t complete their order, or simply weren’t ready to make a purchase, you can bring them back with a targeted post.
Use this opportunity to offer a limited-time promotion or free gift that will get the consumer to reconsider their decision and complete their order.
It’s clear to everyone in the marketing space that social media will continue to play a pivotal role in how businesses and customers communicate. If you’re not using your social media profile to engage with your audience, there’s no better time to get started than right now.
Keep these statistics in mind when you’re thinking about how to connect with customers. Today, people are looking for brands that do more than sell a product. They want companies that create an experience that lasts beyond the moment they enter their credit card information. Social media makes it easy to deliver that experience while generating new sales for your business.