In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirdsof the worlds population utilizes the internet, while the average person spends 144 minutesa day browsing through their social media.
While once the medium for friends to connect, social media now forms an essential part of a companys digital marketing strategy. Nowadays, not having a presence on social media can hold your business back, preventing you from achieving your best.
Why social media is important to your brand
Social media is no longer an optional benefit for businesses but an essential method of reaching customers. There are many benefits to having a presence on social media, including:
1. Boost your brand awareness
One of the biggest benefits of managing a social media presence is that it can significantly boost your brand awareness. With billions of users utilizing social media, you will be able to place your company into the palms of more potential customers. People do not just follow brands that they know; a recent survey of Instagram users found that 60% of peoplehad discovered a new company while browsing their timeline.
An effective digital marketing campaign across social platforms can help you to develop genuine leads with new customers, enabling you to nurture stronger relationships.
2. Become a thought leader
Alongside helping you reach more potential customers, social media can also help you establish your company as a thought leader for your industry. Regular insightful posts can showcase your company as the go-to brand for information on your industry, and 58% of businessessaid they were more likely to choose a company perceived as a thought leader.
3. Reputation management
No matter whether you are using social media or not, your customers will be. Ensuring you are actively utilizing your social channels will help you to respond to your customers, allowin