Opinion

2020: A look back at the year through social media

Quiip's marketing director Amber Robinson reflects on what the year meant for a world connected by social media

January 4, 2021 10:04

2020: A look back at the year through socialmedia
2020: A look back at the year through socialmedia

by

AMBER ROBINSON

While most will be happy to see the back of whats been an extremely challenging year, its also fair to say 2020 changed how we interact with the world. Here are the trends that shaped 2020 in social media.

Online, all the time

2020: A look back at the year through socialmedia
2020: A look back at the year through socialmedia

Marooned at home, we turned to online networks for information, comfort and distraction. Some in-house comms staff became accidental community managers as workplace community tools like Slack, Yammer and Facebook Workplace became integral to work. Workplace engagement markers actually improved early in the pandemic in many organisations.

All forms of online communities increased visitation. New data released by Australian Community Managers (ACM) found 33% of community professionals saw significant increases in use of their communities across all sectors.

With more local newspapers and publications closures, the community increasingly turned to Facebook Groups and other digital platforms for news on local happenings.

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2020: A look back at the year through socialmedia
2020: A look back at the year through socialmedia

All this online activity came at a price, with 30% of community managers telling ACM the pandemic negatively impacted their health and wellbeing, as they helped more people with fewer resources.

Free speech versus hate speech and misinformation

A viciously-fought US election paired with a pandemic caused a social media firestorm. Platforms grappled with how to deal with hate speech and misinformation. Twitter introduced warnings on content. Facebooks more hands off approach saw brands boycott the platform in protest.

Social pressure on bra

2020: A look back at the year through socialmedia
2020: A look back at the year through socialmedia